Sitemap
Works
- Banpu Global Innovation Awards 2024
- Brighten Generation
- Mobile Lab Project
- Persona Health by Thai Health
- ELLE Thailand
- Thailand Creative & Design Center
- Olivia Living
- Studio Perception
- Aikchol Hospital
- Bann Oak Knoll Napa
- The Fine Bangkok
- Hi-Q Roza
- Koktail Magazine
- The PARQ
- The Brooker Group
- The Future List
- 2 Magazine
- SCB Business Center
- Puma Thailand
- AP WORLD
- Thai MICE Connect
- Dinosao Food Service
- HCAPE
- Thai Beverage
- The Urban Property
- Moniiq
- Büro Ole Scheeren
- TIPCO Asphalt Ordering Platform
- Union Wealth
- CUB House by Honda
- Enrich
- BAANPANNA
- Cho Heng Rice Vermicelli Factory
- continuous
- DIAGE
- Jan Mantanakorn
- TIPCO Asphalt CRM
- Rasa Two
- Asia Pacific Forum
- UNBOXNOW
- Soul Science Clinic
- J.P. Morgan
- 100 Tonson Foundation
- Harper's Bazaar Thailand
- GUTS GROUP
- UP & UNDER
- OFOS
- Major Development
- KingsQuare Residence
- GCMS
- TDX
- Valentino Rudy
- Dusit Central Park
- Sansiri x Häagen-Dazs
- Royal Orchid Holidays by Thai Airways
- S.Maneephand
Thoughts
How problems actually work: the four-axis framework we use before solving any business problem
How we run fully-remote at SUFFIX: the three systems that actually matter
"It doesn't feel modern": why we don't act on client comments until we know what kind of comment they are
Before we write any code: how we choose the right tech stack for a digital project
Brand guidelines aren't a design system: the five components we build for every digital product
Before you scale spend: how we test digital campaigns to learn what actually works
The four back-end decisions we make early: CMS, database, hosting, and APIs
How we estimate project timelines: two timeline types, granular task breakdown, and estimates grounded in historical data
Why long-form content is an asset, not just content: the case for still investing in it
The blind spots only outsiders see: when to bring in external digital expertise
How we built our company knowledge base: structure, content types, and software that actually get used
Fact-Based Thinking: how we adapt The McKinsey Way for decisions that actually solve the problem
Why? and Why not?: the two questions that shape every project we run
Beyond Meta ads: the digital marketing channels we recommend when one channel isn't enough
Why project delays usually come from client inputs, not execution: the four things we chase and why
How we organize project files so the team can find anything in seconds (and onboarding takes minutes, not days)
How we run client meetings that actually move projects forward, and why most don't
Accessibility isn't a compliance checkbox: what accessible design actually requires
Why we show clients two design directions, not one or three
How we prevent "nobody told me" on our team: the SMART framework repurposed for communication
Beyond likes and followers: the KPIs that actually drive results for digital businesses
Culture Fit vs Culture Add: the honest answer depends on where your team is right now
The design vocabulary guide: what UCD, HCD, UX, UI, and the others actually mean (and why alignment matters)
Beyond the happy path: the four UI states that define professional design
The three types of checklists we use on every project: Daily, Project, and Deliverable
Why interviews aren't enough: the role-specific work samples we use to test skills before hiring
The marketing tech stack, layer by layer: how we connect research, execution, and measurement
Why we still start with wireframes (even when tools make it tempting to skip)
When business workflow changes, the digital product has to change with it
One project, three audiences: how we communicate with developers, designers, and clients
Three types of design automation that earn their place in a UI workflow: Generative, Validation, Testing
Why most email marketing campaigns fail, and the four things the ones that work do differently
Why "the marketing budget" is the wrong unit, and the five-function split we use with clients
How we run Agile Marketing when brand and agency are separate teams
Details and key elements of designing a cookie consent banner
Why technical documentation matters for digital product development
How slow websites leak revenue, and how we fix them: web performance optimization end to end
Before the first commit: the four development infrastructure decisions that prevent most production bugs
When feedback comes from everywhere: the five-step process we use to consolidate it into a single action list
Scrum Master vs Project Manager and how the two roles actually fit together on Agile projects
Answer Engine Optimization and how to write content that AI engines like ChatGPT and Perplexity actually quote
Seven signs your website needs a redesign and the five-step process that makes the investment pay off
Building web animation for engaging interaction on websites and digital products
When a website builder is enough and when you actually need a custom build
How to add AI to your web app without building AI yourself: API, tokens, and the security choices to make
How to build an MVP without overbuilding it, the seven-step process and the AI tools that cut weeks off the timeline
Reaching specific audiences through local social media: when local platforms beat global ones on engagement
How to prepare for a pitch and win the work, the research and presentation discipline that decides outcomes
Project time management and the workflow that keeps delivery on track
Deep market research for effective marketing planning, the seven-step process SUFFIX uses
Understanding how AI token pricing works: the three-tier framework that decides cost
Root Cause Analysis Series: Fixing Corporate Website Delays with the Fishbone Diagram
Root Cause Analysis Series: Change Analysis for problems that started after a change
Root Cause Analysis Series: when briefs do not deliver the real information, use Barrier Analysis to unblock marketing planning
Root Cause Analysis Series: The 5 Whys for untangling digital product problems
Root Cause Analysis Series: Diagnosing the "Fast Results" Problem with Fault Tree Analysis
Root Cause Analysis Series: When Digital Marketing Depends on Someone Else's Platform, Use Parent Analysis
Root Cause Analysis Series: When Time and Resources Do Not Match Scope, Use Management Oversight
Root Cause Analysis Series: digital project management runs on uncertainty, use FMEA to rank risks before they become problems
The Brand Framework Series: The Golden Circle and why communicating from Why before What builds deeper loyalty
The Brand Framework Series: Brand DNA Model and how to decode brand identity as a system
The Brand Framework Series: Brand Personality Spectrum and how to turn brand voice into a measurable system
The Brand Framework Series: StoryBrand SB7 and the seven elements that make customers understand your brand instantly
The Brand Framework Series: The Brand Gap and ZAG, escaping the price war through radical differentiation
The Brand Framework Series: Challenger Brand Archetypes and how to change the game instead of playing theirs
The Brand Framework Series: The Elements of Value, a 30-Element Pyramid That Makes Value Measurable
The Brand Framework Series: Customer-Based Brand Equity and the 4-layer pyramid that diagnoses brand strength
The Brand Framework Series: Brand Experience (BXP), Designing 4 Dimensions You Can Measure
The Brand Framework Series: Sensory Branding, Designing Brands Across the Five Senses
The Brand Framework Series: Primal Branding, 7 Elements That Turn Brands Into Belief Systems
The Brand Framework Series: Cultural Brand Strategy, Building Brands With Ideology
The Brand Framework Series: Brand Activism Model, Turning Stance Into Strategy
The Brand Framework Series: Brand Role in Society, Building Equity From Social Purpose