UNBOXNOW

How did SUFFIX design the UNBOXNOW website?

UNBOXNOW's work is motion content, so the website had to lead with video in everything. SUFFIX took a video-first approach, with video playing full-screen and frame-style line elements added to create a visual identity that fits production work. For typography, the team chose a font with enough weight to render clearly over images and video while staying readable. Every element was designed to support the video, not compete with it.

Video-first design, why video has to lead on a production house website

A production house website is different from a typical site in that the video work speaks for itself. Most visitors to the UNBOXNOW site are agencies or brands that want to assess the style and quality of work before deciding. Full-screen video lets viewers see the detail of music videos, short films, and advertisements in full, without being distracted by other elements. That matches how the industry actually picks a production team, by watching the real work first, before anything else.

Vimeo API integration and custom typography

The challenge of a video-heavy website is storage. SUFFIX solved this by integrating with the Vimeo API rather than hosting video directly on the website server, cutting storage significantly while still rendering video sharply. For typography, the team chose a font with a specific weight, heavy enough to read clearly when placed over images or video, but not so heavy that it covers the visual content. The typography works alongside the frame-style line elements that give the feeling of looking through a camera viewfinder.