CUB House by Honda

How did SUFFIX build the strategy for CUB House by Honda?

CUB House by Honda wanted to build awareness for the limited editions of the Honda Monkey and C125 brought in specifically for Motor Show 2019. SUFFIX built a full online communication strategy, starting with creative content designed for each platform, building a landing page for activity registration, and expanding reach through motorcycle communities and micro-influencers. Every part connected under one concept, creating momentum for the limited motorcycles before and during Motor Show.

Online creative designed around the limited motorcycle concept

SUFFIX designed online creative for Facebook News Feed and Instagram Story under the same concept as the limited motorcycle design, telling a Japanese story through the sun symbol from Honda's design language. Every piece had an identity that stood apart from typical motorcycle ads, communicating the limited nature of the product alongside the CUB House lifestyle experience. The landing page for the giveaway registration also served as a measurement tool and a way to capture leads for the sales team.

Community seeding and micro-influencers extending the reach

Beyond paid online media, SUFFIX extended reach through organic channels by working with various motorcycle communities to seed content about the limited motorcycle collection and the Motor Show activities. These groups are already interested in motorcycles, so they are the most direct audience available. At the same time, micro-influencers helped promote product details and activity information further, so the communication reached the target audience from several directions at once, across paid media, communities, and influencers.