Design and improve the user experience and structure of the website to support business expansion.
THE URBAN PROPERTY is an experienced Thai developer with an extensive background in developing and investing in "boutique" real estate market in Thailand. Started out in Pattaya, the company has been expanding its portfolio into Bangkok, Samut Prakan and Pathum Thani.
The Urban Property is increasingly developing horizontal real estate, moving beyond its focus on condominiums. This includes joint ventures in hotel projects. Therefore, adjusting the Information Architecture of the website is crucial. Additionally, organizing the mood & tone of various projects, each with distinct characteristics and personalities, poses a challenge in design. This project's design approach involves arranging the character of each project to show a glimpse of it, but collectively, they demonstrate that all projects are developed under the brand.