Bann Oak Knoll Napa

How did SUFFIX design the website for BANN at Oak Knoll NAPA?

BANN at Oak Knoll NAPA has a clear identity, a luxury resort that blends Thai culture with Western luxury. Every room was built with the passion of Chef Lalita Souksamlane, owner of five well-known restaurants in San Francisco. SUFFIX designed the website with focus on carrying this East-meets-West concept through every element on the site, from imagery, typography, and color through to the way content is laid out. Visitors can feel the atmosphere of the resort from before they arrive in Napa Valley.

Designing for an instantly recognizable sense of Thai character

The audience for BANN at Oak Knoll NAPA is mainly international, so communicating Thai character had to be easy to read without much explanation. SUFFIX designed the website by choosing Thai elements that communicate clearly. Visitors understand the identity of the resort the first time they land on the site. For typography, SUFFIX chose a font with a distinctive identity, matching the architecture of BANN at Oak Knoll NAPA where Western luxury blends with Thai cultural character. Every element on the website tells the same story consistently.

Cutting steps to make room booking faster

BANN at Oak Knoll NAPA is a resort with a limited number of rooms, so people interested in booking want a process that is concise and quick. SUFFIX improved the online booking experience by analyzing every step and removing the ones that were not necessary, so users can view room information, pick the dates they want, and complete the booking smoothly without going through too many screens. The redesigned booking experience still keeps the luxury atmosphere of the brand. The sense of being something special is not diminished, even with the process made shorter.