BAANPANNA

How did SUFFIX build the marketing strategy for BAANPANNA?

BAANPANNA sits in a high-competition area, so SUFFIX started by researching competitors in the same vicinity. The team then worked with the in-house marketing and sales teams at Panna Living to find the right strategy for communicating with and reaching the target audience. The process covered market research, analyzing the location's strengths against competitors, and uncovering deep insights about entrepreneurs looking for a new home office, then translating all of it into a strategy that actually drives sales.

Audience insight, business opportunity next to Central Festival EastVille

SUFFIX uncovered deep audience insights and found that the location next to Central Festival EastVille opens up varied business opportunities. Because Central Festival EastVille is one of the malls that allows pets, the home office is well suited for businesses like small-animal veterinary hospitals. At the same time, the surrounding area has many residential developments, creating demand for services that support local residents, such as clinics and other service businesses. These insights are exactly the kind of information entrepreneurs may not have thought about, and they became the central selling points in the communication.

From data to communication, turning entrepreneurs into sales

With the audience data and location insights in hand, SUFFIX applied them directly to the communication with entrepreneurs. Instead of selling "a home office in a good location," the strategy SUFFIX built for BAANPANNA points to both the possibilities and the business opportunities that come with buying a home office here. Entrepreneurs are not just buying a space, they are getting a location with a customer base already in place. This approach gives the sales team a stronger tool for closing in a high-competition area.