AP WORLD

How did SUFFIX design the landing page for AP WORLD?

The AP WORLD exhibition was designed around three core ideas, design, innovation, and service, which sit at the heart of AP's vision for creating quality residences. SUFFIX took these three ideas as the main structure of the landing page, communicating to visitors the full picture of the exhibition, what is in it, what activities will happen at the event, and which idea each part of the exhibition reflects. The landing page does more than carry information. It is an online communication tool that builds understanding and interest before people arrive at the real event.

Bringing exhibition elements into the online design

SUFFIX designed the landing page using elements from the actual exhibition, including images, colors, and selected content from the event, so the online experience aligns with what visitors will see at the exhibition. The approach lets website visitors feel the atmosphere ahead of time, and when they arrive at the exhibition itself, they see the connection between what they saw online and the in-person experience. Designing the connection between online and offline this way keeps AP's vision coming through consistently at every touchpoint.

Scrollytelling, telling the story through scrolling

Beyond content and visuals, SUFFIX used scrollytelling to tell the story on the landing page. Content and motion gradually appear as the user scrolls down. The technique means information arrives in the order the design intends, so visitors receive the story of all three core ideas step by step. The animations and motion on the website were designed to reflect each of the three ideas, so the landing page is more than an information page. It is an experience that communicates AP's vision in full, online.