TDX

What did SUFFIX deliver on the TDX project?

SUFFIX took responsibility from identifying potential user segments through to producing multi-format content (infographics, articles, and short videos), working with external teams where needed. Beyond content, the team managed TDX's social media on Facebook, YouTube, and TikTok, planned influencer promotion in the finance space, and designed online ads, with monthly performance tracking to keep the strategy sharp.

Why a digital asset platform should start by identifying its user segments

TDX is still in the awareness-building phase in the digital asset market. Broad communication often produces little to show for the spend. Starting with an analysis of who the real potential users are, how they consume content, and which influencers they follow lets the content and ad planning speak directly to the right group, and shortens the time to results.

Finance influencers working with TDX

SUFFIX planned promotion through influencers with expertise in finance and investing, including Money Buffalo, timetomakemoneyy, and Stocker Day, all with audiences already interested in those topics. Selection focused on credibility in the field and fit with TDX's content, not just follower count, so the message reaches people likely to actually use the platform.