J.P. Morgan

How did SUFFIX create the marketing materials for J.P. Morgan?

J.P. Morgan needed to promote Hang Seng Index DW through online channels to reach investors. SUFFIX started with a careful study of the DW product, including intrinsic value, time value, and the specifics of an instrument that references the Hong Kong index. The team then worked through J.P. Morgan's brand guidelines, covering layout, color, typography, and image use, before designing marketing materials that fit both the brand and the nature of the product.

Why understanding the DW product comes before designing marketing materials

A Derivative Warrant is a complex financial product. It carries both intrinsic value and time value, has its own instrument-specific terms, and references a foreign index. Designing marketing materials without understanding the product leads to copy that misses the point or explains it incorrectly. SUFFIX dug into the details of HSI DW before starting design work, so the information could be translated into language that is concise, clear, and financially correct for investors who need it to inform their decisions.

Working within J.P. Morgan's brand guidelines

J.P. Morgan is a global brand with strict brand guidelines. Every piece has to clear standards across layout, color, typography, and image use. SUFFIX worked through these requirements from the start and designed every marketing piece to sit within the brand. At the same time, the content had to land with local investors. The challenge was holding the credibility of a global brand while using language that explains a financial product concisely and clearly in the local market context.