Research to find target audiences for Dinosao Food Service between B2B and B2C groups, along with online communication strategies.
Dinosao Food Service’s business is about sourcing fruits and vegetables to restaurants. Later, the brand wants to expand to the B2C group. as well as expanding the customer base of restaurants that focus on using raw vegetables and fruits, such as vegan or plant-based restaurants.
SUFFIX uses social listening tools to explore Dinosao Food Service’s target by using keywords about searching for fresh vegetables and fruits from both B2B and B2C target group, and exploring the conversation about ordering vegetables and fruits through online channels. And we also explore the market demand, In order to make sure which target group that Dinosao Food Service should mainly focus on.