Research to find target audiences for Dinosao Food Service between B2B and B2C groups, along with online communication and sales strategies.
Dinosao Food Service’s business is about sourcing fruits and vegetables to restaurants. Later, the brand wants to expand to the B2C group and expand the customer base of restaurants that focus on using raw vegetables and fruits, such as vegan or plant-based restaurants.
SUFFIX uses social listening tools to explore Dinosao Food Service’s target by using keywords about searching for fresh vegetables and fruits from B2B and B2C target groups and exploring the conversation about ordering vegetables and fruits through online channels. And we also analyze the market demand to determine which target group Dinosao Food Service should mainly focus on.