Aikchol Hospital

Strategy

Execution

Industries:

Healthcare

Objective

Aikchol Hospital wants to rebrand for JCI (Joint Commission International) Standard and Create brand awareness in Chonburi

Overall

Aikchol Hospital was established in 1978, Aikchol was recognized as Chonburi’s first private hospital.

In 1992, Stock Exchange of Thailand (SET) listed Aikchol Hospital under the representation of “AHC”.

It was then registered as “Aikchol Public Company Limited” in 1994.

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Process

In the first process, SUFFIX developed a new corporate identity. We also execute brand identity to environmental graphics for the hospital buildings. The second process We created Aikchol Brand Voice based on regulation by the Ministry of Health. In the last process, we design and develop a website based on business requirements and user research.

Result

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Signage design to use in the hospital

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Signage design to use in the hospital

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The usages of the brand’s new corporate identity

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Structure of the brand’s new corporate identity design

Team

  • Account Executive :
  • UI/UX Designer :
  • UI/UX Designer :
  • Digital Media Optimizer :
  • Back-end Developer :
  • Content Creator :
  • Director :
  • Isarawadee Thamsiriroj
  • Apichard Chanchuiyna
  • Chin Wongsawadsod
  • I-suan Leelamasavat
  • Rattanapong Chairukwattan
  • Jarupong Jarana
  • Jate Saitthiti

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