Do you have any marketing strategies other than buying ads on Facebook?

"Apart from buying ads on Facebook, do you have any other interesting marketing strategies?"

 

Therefore, we take this opportunity to talk about marketing strategies on social media or other platforms from our experience and interesting data that we have compiled in this article.

 

Create Your Own Online Space with a Website 

A website can serve many marketing purposes such as creating credibility for a brand or business, establishing a channel for transactions, or exchanging goods and services through an e-commerce website. Importantly, a website is also an asset of the brand or business.

 

Increase Website Traffic with Search Engine Marketing

If you want more people to use your website for marketing purposes, such as signing up for services, registering information, or viewing content, doing SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are essential. This can be done on platforms like Google or Bing.

 

Expand Content Reach with Ads on YouTube

As the most used social media in Thailand in 2021 (Thailand Digital Stats, 2021), marketing campaigns or marketing on this platform should not be overlooked, especially for marketing that aims to create brand or product awareness.

 

Engage with Trends on Twitter

It wouldn't be wrong to say that Twitter is one of the fastest platforms for updating news and information. It's suitable for creating campaigns to introduce new products or services and making the brand image more accessible by interacting with followers.

 

Increase Contact Channels through LINE

Marketing through a LINE Official Account allows reaching a large number of customers simultaneously with messages, images, videos, etc. This can include promotions or news about the brand/product. Also noteworthy is the new feature in 2021, LINE MyShop, an online sales channel that enables immediate sales closure.

 

Increase Brand or Product Awareness on TikTok

If you want to increase visibility for your brand or product, launching a campaign on TikTok is an interesting avenue. This social media has rapidly growing user numbers, and the platform offers a variety of advertising formats.

 

Distribute Content or Articles through LinkedIn

Use the professional and credible social media platform LinkedIn to present existing content that might gain interest on this platform, like articles on finance, real estate, or business ideas. It's advisable to include the original link to direct interested people back to the main website of the content.

 

Build Customer Relationships through Email Marketing 

Email marketing can be diverse, whether it's for marketing purposes like product purchases, event registrations, or creating an Email Newsletter. This involves sending useful content to subscribers (Email Subscribe), possibly daily or weekly, to build relationships and trust in your brand or business.

 

Create an Online Community

If your brand or product wants to communicate with people interested in similar topics, seeking small communities where your target audience might be is an interesting approach. Today, there are platforms for work-related topics like Slack, general societal issues like Clubhouse, or entertainment platforms like Twitch and Discord.

 

Transform Existing Content into a "Slideshow"

Investing in converting existing content, which may be in the form of articles or online content, into a slideshow format and posting it on different social media platforms, such as LinkedIn or Instagram, can make the content interesting and fresh again. This can be done in various formats, like PDFs on LinkedIn or Carousels on Instagram.

 

Create Quality Content Blogs to Convert Interested Parties into Customers

Blogging on your website can significantly impact SEO (Search Engine Optimization) on popular search platforms like Google and Bing. This helps your brand or business rank high in search results and potentially converts interested visitors into customers, especially if the content is of high quality and includes a clear Call to Action.

 

Impress with a Customer Relationship Management (CRM) System

Nowadays, creating a good customer experience isn't just about convenience but also about specificity. CRM, or Customer Relationship Management, helps brands or businesses remember details and understand customers better. Effective marketing with CRM data can impress customers, such as offering special rights when points are accumulated or on customer birthdays.

 

Understand Customers Profoundly with Social Listening Tools

Tools like Social Listening that can search for mentions of your brand or various topics on social media or platforms are another vital tool for understanding your potential customers more deeply. This data can be analyzed and leveraged for marketing campaigns.

 

Utilize the Power of Influencers

Influencers, who impact the thoughts and decisions of your target audience, can be approached in two ways. One is by paying them to publish or share your content, and the other is by building a relationship with them so they share your content with their followers if they find it beneficial (Ross Simmonds, 2020).

 

Expand Channels with Affiliate Marketing

Affiliate marketing can target your audience directly or increase sales. For instance, if your brand wants to promote electronic products, you can collaborate with websites or platforms that recommend electronic products and offer them a commission for sales made through their site. This marketing approach benefits all three parties - you (Advertiser) increase sales, the platform (Publisher) receives a commission, and the customer (Customer) gets products that meet their current needs.

 

Increase Awareness and Brand Image with Webinars

Promote your business by organizing online seminars (webinars) to connect with customers. Marketing through webinars can range from product and service demonstrations, presenting content in which your brand/business specializes, or building good business-to-business (B2B) customer relationships.

 

Lastly, it's essential to remember that when entering the marketing or advertising field on any social media or platform, one must study the nature of each platform. Even if it's the same users, their behavior on each platform might differ. Therefore, in addition to content communication and effective ad management, blending in is also crucial for the success of advertising or marketing campaigns.