Design an e-commerce website for Up & Under
Up & Under is a shapewear brand, made specifically for Asian women figures. Driven by design, quality and product innovation that built for all physique in every occasion. Up & Under has a unique fabric which is Contour fabric that the brand wants to promote. So the website has to represent the better brand's image and useful functions.
We rearranged all the products as a collection that matches the daily situation of women for a better shopping experience. And also make a clear description of product details, so customers can easy to understand and make decisions easier. We put the brand’s unique Contour fabric into storytelling to attract new customers. We also focusing on the payment systems to support various types of customers that can make transactions easier.