UP & UNDER

Execution

Industries:

Fashion & Beauty

Objective

Design an e-commerce website for Up & Under 

Overall

Up & Under is a shapewear brand, made specifically for Asian women figures. Driven by design, quality and product innovation that built for all physique in every occasion. Up & Under has a unique fabric which is Contour fabric that the brand wants to promote. So the website has to represent the better brand's image and useful functions.

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Process

We rearranged all the products as a collection that matches the daily situation of women for a better shopping experience. And also make a clear description of product details, so customers can easy to understand and make decisions easier. We put the brand’s unique Contour fabric into storytelling to attract new customers. We also focusing on the payment systems to support various types of customers that can make transactions easier.

Result

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Responsive Design

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Product Collection Page

Team

  • Account Executive :
  • Designer :
  • Front-End Developer :
  • Director :
  • Papichaya Kantasuwan
  • Saran Sudthangtum
  • Pasit Niyomthong
  • Jate Saitthiti