To develop a custom CRM platform specifically designed to meet the unique needs of the asphalt industry's niche market.
TIPCO Asphalt is a B2B project focused on contractors and projects, which is infrastructure such as roads to the airport runway. The main product of the company is asphalt. This will contain product descriptions of various grades of asphalt according to the projects specifying.
Our mission was to construct a user-centric CRM solution aimed at streamlining the workflow for TIPCO Asphalt's Sales, Finance, and Operations departments. This system is crafted to enhance efficiency across various pivotal operations such as sales tracking, order fulfillment, and customer data management, all within a b2b framework.
The project commenced with in-depth User Research to pinpoint essential features and to diagnose any bottlenecks within the unique Business flows of each department. Leveraging insights from our research, we crafted detailed wireframes and progressed to sophisticated user interface designs. Our dual-focused approach ensures high functionality across two primary platforms: a robust desktop interface for our office-bound team and a dynamic, on-the-go solution for our field sales professionals. This tailored CRM stands as a testament to our commitment to operational excellence and superior customer engagement.