Redesign and redevelop the website according to the brand’s new corporate identity.
Santhaya & Associates, founded in 1963, is an architectural design firm providing services in Bangkok and Hong Kong. The new brand identity design will feature a structural design consisting of interconnected lines with some spaced areas, and it will incorporate a central plus symbol.
In addition to designing a new brand, SUFFIX has undertaken the task of organizing and categorizing the past works of Santhaya & Associates. The challenge of this project lies in effectively managing categories, as relying solely on images might confuse users trying to find the specific type of project they are interested in. For example, a picture of a room with a bed could potentially lead to confusion between categories like "Hospitality" and "Residence."
As for the design approach, SUFFIX has chosen to utilize a grid-based layout structure, along with typography that aligns with the brand's logo and identity.