Create a new website for Harper’s Bazaar Thailand
Founded in 1867, Harper’s Bazaar is a leading fashion magazine that branched out to Thailand in 2005 under the management of Media Expertise International Thailand.
SUFFIX took over the project to create a new sitemap that focuses on three main pillars:
1. Readers, The content and website layout must be clean and easy for readers to read.
2. Writers, The design also takes into account the interface of the back-office in order for writers to upload content easily.
3. Advertisers, Design appropriate spaces for advertisers to display ads effectively without creating a distraction to readers.
Study the brand character of Harper’s Bazaar and outline what makes it different from other magazines in the market, before starting design of the new website interface focused on the three main pillars.