Cho Heng Rice Vermicelli Factory


Food & Beverage


To find the optimal price range and promotion for B2B (business-to-business) and B2C (business-to-consumer) markets.


Founded in the 1930s, Cho Heng Rice Vermicelli Factory Co., Ltd. began its operations focusing on rice vermicelli production.



Addressing the mandate provided by the brand, the SUFFIX team has initiated a rigorous investigative process. Our objective is to enhance our grasp of the intricacies of price setting as well as to ascertain the most propitious instances for initiating significant promotional operations within the food processing sector.

Our methodology is thorough and predicated on empirical analysis. An exhaustive examination of the pricing strategies employed by a gamut of brands is currently underway, encompassing both the retail and wholesale domains. This bifurcated analysis capitalizes on state-of-the-art online analytical tools and includes comprehensive dialogues with an array of distribution partners.

The essence of this inquiry is to procure in-depth understanding pertinent to the B2B landscape. In parallel, within the B2C domain, our research is penetrating the consumer consciousness, aiming to discern the array of applications for our flour by the end-users. Our exploration transcends mere transactional analysis; we are scrutinizing the methodologies by which retail entities incorporate our flour into their promotional endeavors and client interaction frameworks. Furthermore, we are examining the gastronomic voyage of our flour – tracing its path from production to the consumer’s palate, and the extensive variety of culinary creations it facilitates.




  • Account Executive :
  • Digital Marketer :
  • Director :
  • Supasuta Netrungsee
  • Chatarin Inmuang
  • Jate Saitthiti