CUB House by Honda
Strategy
Execution
Industries:
Automotive
Objective
Create awareness for Honda Monkey and C125 Limited Edition models imported exclusively for the Motor Show 2019 at CUB House by Honda.
Overall
CUB House by Honda is a Co-Creation Lifestyle space that not only features motorcycles but also includes dining and café areas. In this project, the limited edition motorcycles are introduced to provide a unique experience for customers. Additionally, there are prize activities for the Motor Show.
Process
SUFFIX formulated a communication strategy for online channels and designed online media for various platforms such as Facebook News Feed and Instagram Story. The design concept aligns with the limited edition motorcycle design and tells the Japanese story through Honda's sun logo. Furthermore, a Landing Page was created for unique gift registrations.
To enhance awareness, the team collaborated with various motorcycle communities to seed content, information about the motorcycles, and details about the activities. Micro-influencers were also engaged to promote product details and additional activities.
Result
The details of each model that going to promote at “Motor Show 2019”
The key visuals design on the landing page
Promotional design for the campaign
Team
- Director :
- Account Executive :
- UI/UX Designer :
- Digital Media Planner :
- Content Creator :
- Jate Saitthiti
- Papichaya Kantasuwan
- Saran Sudthangtum
- Chutikarn Prateeppleepol
- Jarupong Jarana