Create awareness for Honda Monkey and C125 Limited Edition models imported exclusively for the Motor Show 2019 at CUB House by Honda.
CUB House by Honda is a Co-Creation Lifestyle space that not only features motorcycles but also includes dining and café areas. In this project, the limited edition motorcycles are introduced to provide a unique experience for customers. Additionally, there are prize activities for the Motor Show.
SUFFIX formulated a communication strategy for online channels and designed online media for various platforms such as Facebook News Feed and Instagram Story. The design concept aligns with the limited edition motorcycle design and tells the Japanese story through Honda's sun logo. Furthermore, a Landing Page was created for unique gift registrations.
To enhance awareness, the team collaborated with various motorcycle communities to seed content, information about the motorcycles, and details about the activities. Micro-influencers were also engaged to promote product details and additional activities.