CUB House by Honda

Strategey

Execution

Industries:

Automotive

Objective

Create awareness of the three new limited editions of Honda Monkey & C125 model for “Motor Show 2019” event. And also leads the prospective customers to go to see the three new models and books at the event.

Overall

CUB House by Honda is the first Moto Lifestyle Cafe’ & Showroom. The client wants to promote the three new limited editions of Honda Monkey & C125 model for “Motor Show 2019” event and also want to explore the new target who has a unique lifestyle.

c44091347c64196e56308cde65819ae6

Process

We create a communication strategy in online channels, including design and create advertising media which has optimized for various platforms like Facebook News Feed, Instagram Story and seeding in the community of those who interesting in a motorbike. We create a landing page for registration to get exclusive gifts and the client also has the database to get in touch.

We also create product awareness through micro-influencer who has a unique lifestyle and the same interest as our target.

Result

5c8a7f4ace3eb3a00fa34bdfaa36f332

The details of each model that going to promote at “Motor Show 2019”

140243c21d59a3a481138980857a6520

The key visuals design on the landing page

fef179aee8b68cb49ef47268de6f8c3d

Promotional design for the campaign

Team

  • Account Executive :
  • Designer :
  • Digital Media Planner :
  • Content Creator :
  • Director :
  • Papichaya Kantasuwan
  • Saran Sudthangtum
  • Chutikarn Prateeppleepol
  • Jarupong Jarana
  • Jate Saitthiti